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CATHERINE ARIE
Voices of knowledge
On the future of academic texts, knowledge sharing, psychophysiology of interfaces. Three stories below:
Part 1.
Culture, custom, fear
Such "correct" actions and expressions custom is still alive.
The first one is about culture, habit and fear. Modern Russian culture is built on inherited soviet principles: the society thereat was accustomed to special "correct", "normal" and so "safe" expressions and behavior.

The peak of such social and cultural censorship happened to be the middle of 20th century at the rule of Stalin. At this time, the article №58 was forced into application, which regulated criminal responsibility for counter-revolutionary crimes. Millions of citizens were charged and most of them died, more often than not they were innocent.

Since then citizens of USSR accustomed to act and express in "correct" and "right" ways for fear of being suspected or even charged. Of course, discussions on freedom of speech, human rights and open society were no-no: people used to survive, hide and every single second they felt the pressure of totalitarian "hard" power. Such "correct" actions and expressions custom is still alive.

Part 2.
Voices and societies
Despite the possibility, open communication does not happen because the society cannot speak.
The second story is about the voice and societies. After the USSR ruin in 90s people got an idea of creating free and open society. Small "we-societies" (like minorities and marginals) got their voice in public sphere. Once forbidden books began to publish, human rights watchdogs appeared, TV declared focus on democracy and open communication. But as the matter of practice authoritative initiatives more likely demonstrate the inheriting of soviet customs, regulating the life of society almost in all spheres up to now by legislative acts.

Thanks to Internet small "we-societies" began to come out, present their positions and… instantly they were stigmatized as "incorrect", "abnormal" and "not like us". This is how the intellectuals are stigmatized as public enemies; any sort of subcultures are felt as deviance from norm, but not as its variations; recent law on LGBTI propaganda forbid says it all. So this is how the soviet custom realizes online. Thus, those who are out of the "Russian norm" character, come under attack. This means that despite declaring democracy, only "normal" people can get the right on public voice: those are traditional and orthodox families, authoritative leaders, silent or even muted ordinary citizens.

In other words, those who fit the idea of "being like we, being normal and silent". So despite the possibility, open communication does not happen because the society cannot speak.

Part 3.
Invisible heroes
Russian academic space is totally closed for both society and open-minded innovative methods
The third story is about invisible heroes. Since people accustomed to act in concrete way and the concept of, for example, education is built on the ideas of 19s century, we have to deal with two problems at the same time: to give the voice to minorities and to find the instrument of speaking. First, in academic space there is many ossified traditions, supported by known custom of being "correct" among other things.

Thus, Russian researchers tend to safe expressions and topics, rather than critical and reflexive ones. Second, among Russian researchers using of multimedia potential of modern technologies is uncommon. They prefer the idea of sophisticated and monumental text rather that "understandable" and representative research. In some measure, such unliftable texts are safe because really few people are able to understand it, but this is the very problem. Those hide-n-seek games with norms actually demonstrate that Russian academic space is totally closed for both society and open-minded innovative methods. It is anchoring in fact.

Part 4.
Wind of changes
Key problems we face is that Russian researchers tend to: custom to "safety" and inability to public speak. If the first problem cannot be solved by single person`s energy, the solution of the second – potentially can solve the first.
So, the key problems we face is that Russian researchers tend to: custom to "safety" and inability to public speak. If the first problem cannot be solved by single person`s energy, the solution of the second – potentially can solve the first. In my opinion, the best way of presenting position is multiple storytelling. Thus, the best instrument is longread.

This unique online format, able to use multiple interactive and multimedia tools, actually is the future of academic text. This kind of online narration, corroborated by visual and verbal blocks, ensures both holding of user`s attention and total uptake of content. Longread is highly necessary and actual for researchers. In fact, academic text – is always king of storytelling or representation of author`s stories that should be corroborated by evidential base. So longread is the future for minority expressions of researchers, format able to make it open for uptaking by society.
Give me the place to stand and I shall move the earth
Archimedes
Place to stand
My point is to analyze the characteristics of longread in name of its academic usage including in Russia. The result of my research I present both online (as special project for CultLook media) and offline. So, this is how I get the project that tends to enlighten and promote longread as perfect tool for academic texts. In the longer term, the promotion of such way of storytelling can help especially Russian society to form custom to "speak" and to analyze. This means to minimize the influence of accustomed and "safe" ways of communication. The digital era gives us all the tools to do that. If put to good use it can give the voice to those who were under the oppression of formal "norms" and fear of being smarter that others for very long time.
Ending
What are the results
5 articles
Both for CultLook and other platforms
1 video
Interactive video presentation on the results
1 public appearence
Open lecture
1 paper
Collective paper in longer terms